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In addition to its complete suite of ad serving features, Smart AdServer also offers an integrated Yield Management platform. This platform enables you to optimize your ad sales and access real time demand from a single interface. You can now challenge direct sales with programmatic demand for each available ad impression. You control the inventory you want to make available. Floor and block prices are managed at granular level enabling you to keep full control over the inventory available to the RTB platform.
Combined with Smart AdServer, RTB+ is the perfect platform to drive a private marketplace and optmize your ad sales business. |
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