Publishers, take back control of your inventory

and maximize your revenue

One of your major challenges is to bring in profit from the automated sales channels, which account for a growing part of your revenue. 

In addition to our key position as ad server, we offer you RTB+, a completely integrated solution which maximizes the value of your audience and your inventory in a fully transparent and efficient environment while still maintaining direct relationships with advertisers and agencies.

Activate RTB+ easily and stream it on all screens

PLUG & PLAY 

 
Activate RTB+ on desired web or mobile sites, without delay, redirect or passback.

UNIQUE INTERFACE 

 
Manage all your direct and programmatic campaigns from a single, intuitive interface.

SEVERAL FORMATS 

All IAB web and mobile formats can be enabled.

 

 

Maximize your revenue through holistic yield

 

The integration of RTB blocks and adserving within the same platform offers opportunities to optimize unparalleled sales channels. 

 

  

ACCESS TO MAJOR DEMAND SOURCES

Smart AdServer RTB+ allows you to open your inventory (in parts or in its entirety) to major market players on the demand side (DSPs,Trading Desks & Retargeters).

SALES CHANNELS COMPETITITION

A feature enabled due to the integration of RTB+ adserving, allows for bidding on direct sales with programmatic sales for each impression, unlike traditional SSPs..

DYNAMIC SALES CHANNEL ALLOCATION

For ideal optimization of your inventory, our algorithms determine the best campaign to stream for each impression based on your network criteria: inventory forecast, commitments to your direct advertisers, price, target…

 

OPTIMUM PERFORMANCE

Only an integrated platform enables this holistic view of inventory and enables full optimization of fill rate and overall advertising revenue. 

 

Learn more about holistic yield

 

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Maintain control and refine your strategy 

 

 

 

 

 
 
 
 
 

TAKE CONTROL OF THE ENTIRE INVENTORY  

Manage your own direct and programmatic campaigns with a global overview of your inventory and take complete control of your sales channels and the relationships with your advertisers.

 

ULTRA-FINE CONTROL

 You set the RTB streaming rules with maximum granularity.  Define the floor price by site, page, format, DSP, publisher, category, geographic region…  Set your block-lists with the same level of accuracy.

 

OUR OPTIMIZATION SERVICES

A yield management team will propose price adjustment recommendations so that your price strategy is in line with demand as well as maximizing your revenues. 

 

FOCUS ON WHAT’S IMPORTANT

Thanks to the RTB+ dashboard and your daily report, you get an overview at a glance of revenues generated by the programmatic sales and your programmatic campaign parameters.

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